At the annual strategic planning meeting of my company, new projects are presented and it is my task to assess the expected financial outcomes. In this case, my division presents a new product development project that projects a rate-of-return or Return on Equity (ROE) of 20.0 percent. Management plans to plow back 30.0 percent of all earnings to the company. Earnings this year are $3 per share and investors expect a 12 percent rate of return on the company's stock.